Utilising the power of API’s


At Bevl, we believe that every company operating in 2020 is a tech company; because every company in 2020 relies on technology to perform it’s daily operations. Whether it’s to perform payroll, generate invoices, organise calendars or plan workflows; every company is using technology to get it’s business done. So surely a company would want to get the most out of technology, since it relies on it for so much.

That’s where APIs come in.

API stands for application programming interface. It’s a set of tools, definitions, and protocols for integrating application software and services. It’s the stuff that lets your products and services communicate with other products and services without having to constantly build new connectivity infrastructure.

If you use modern applications on a daily basis, you may be taking advantage of API without realising. Do you receive a text message when a customer pays a bill? Does Slack notify you when a new deal has been made with a client? If so, then you’re already using API with these products and services. But you could be doing so much more.

To explain this a little more; I’ll tell you how one of our clients has a virtual phone number, where their database integrates directly with the number, allowing them to text their customers with little effort.

FileMaker & FileMaker Server

We built our client a custom database using the FileMaker platform, which is then hosted in FileMaker Server.

This FileMaker application is used to collect customer details while they are getting their hair cut. It’s so that the hairdressing company can remind their customers about upcoming bookings and special offers.


Twilio is an intelligent connectivity service that allows people to perform actions from a variety of different communication services. One of these services is configuring a virtual phone number. This allows us to perform certain actions when a text message is sent or received.

Twilio has extensive API integrations and connected technologies, so we use their easy-to-expand interface to build a way of passing data into Twilio from the FileMaker system. A great example of this is an automatically-generated message which contains details about a customers upcoming booking.

The end result

Our client has a custom-built FileMaker database that contains all of their customers data, so each customer has their own profile.

When a customer is booked in for their next hair appointment, a staff member from Haircutters can send the customer a SMS reminder; directly from the FileMaker database. They don’t have to leave the app, or copy the phone number to a mobile phone, they can send the SMS message directly from their desktop.

This is a great example of how intelligent and connected applications can serve a business in new and exciting ways. Not only does this integration make certain tasks easier for the staff at Haircutters, but it also saves them a considerable amount of time each day.

If you’d like to discuss what we could do for you, feel free to get in touch.

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